If you’ve ever contacted the Yehwang help desk, you most likely spoke to me (Evi). But did you know that I’m not only a help desk employee, but also a certified all-round Fashion & Media stylist?!

We regularly organize photoshoots when Yehwang’s new clothing, jewelry and accessories are in. With my background as a stylist I help with the preparations, styling and assistance of the photographer.

Would like to know what such days look like? I’m happy to give you a glimpse of our previous shoot in Arnhem, the Netherlands – from the styling, to the locations and the results.

You may have seen some behind the scenes of this photoshoot on Instagram already: Our bright leopard dress at the train station, cute sets at the park, cheerful sets at the carnival and fancy dresses at a restaurant.

Styling
When it comes to the styling I’ve chosen items that deserve some extra attention now that the summer is getting closer:

·         Prints, bright colors, beachy jewelry and our new collection with summer dresses and skirts

·         Our best sellers, such as our surf necklaces, our favorite pastel skirts with dots (You Are Gold), shell jewelry and cool stud belts and stud bags (like Studs All U Need).

·         Items of which many customers requested styling pictures. For some items it’s difficult to get an idea of what it looks like when you wear it based on a product photo.

Items that require styling photos, for example, were necklace Picture Perfect (a necklace with space for your photos!), jumpsuit Leap Forward  in army green and the ochre colored pants Show Me Off. I think we’ve succeeded in showing some great styling ideas, don’t you?

My favorite set
One of the sets that I’m very happy with is the neon pink biker shorts. Earlier we wrote about the neon trend that’s in all trend stores right now! Biker shorts + neon colors is the best combination! They give a cheerful, playful look and can be styled with any item. Besides that, they are very comfortable!

For this shoot I combined our short Run Away with the plain sweater Funky Style, a waistbelt with a neon snake print, large earrings and our popular necklaces from the surf collection (and an XL cotton candy)!

Locations:
The week of the shoot was a week full of rain, but luckily the day of the shoot was a day of full sun shine!

Location 1: Arnhem Central Station
If you’ve ever been here you’ll know this location looks super cool with its large windows and abstract shapes! We’ve chosen two different sets for this location: A casual outfit with the cool army green jumpsuit Leap Forward, combined with a t-shirt (Fauvism) and a neon orange belt. And outfit 2: our striking red leopard dress with a leopard belt chain and shell earrings.

Have you seen on Instagram? The station staff also wanted to take a picture with our model Nashara! Yehwang has gained 2 fans! :) 

Locatie 2: Sonsbeek park
What a beautiful park! We went to beautiful locations, such as a large waterfall and we fotographed the ocher yellow pants on a swan bridge overlooking a nice fountain.

And here another fan visited us: a cute little duck!

Location 3: The carnival
Fun, colorful and playful: That’s the atmosphere we’re going for at this location: a cheerful crop top matched with our green high waist flared pants, the neon sweater Lost In Time and a cool pair of pants with a blocked pattern and (here’s my favorite again: ) the pink bikers shorts!

We had a blast shooting these fun sets!

Location 4: La Rocca
At the end of the afternoon we went to a restaurant next to the carnival to shoot some new dresses. We have many summer wrap dresses in our assortment with various nice prints that would do well in any store and therefore couldn’t be missed from this photoshoot!

For this shoot I chose our bestseller with a snake print and a casual solid black dress with ruffles, styled with a chain belt and large round earrings.

My tips for styling your photo shoot:

1: Dare. Dare to combine prints and go for eye-catching and colorful items. 

2: Ensure that the outfits and the location are perfectly matched.

It can be nice to have the outfit match the location. Our colorful, cheerful and playful sets, for example, are perfect at the carnival. Our red maxi dress Summer Queen has a chic look with its low back that looks great in a fancy bar and the blue jumpsuit Happy Stripe gets a nice natural look with the waterfall in the background.

But you can also create a great effect with a contrast! Think of our bright red leopard dress against the gray background of the station. Or a bright yellow dress in a green park!