Coachella 2019 has just finished and the sun is shining more often. That means only one thing: It's time to prepare your store for the festival season!
The festival season is one of my favorite seasons: nice music, dancing & drinking, great weather, nice people and of course the best summer clothes according to the latest trends! These are the festival outfits that you must have in the store:
The boho chic look has been extremely popular at summer festivals for a long time. When you think of a festival, you think of boho chic. Combine the bohemian hippie look with chic details. Choose a maxi dress in the much spotted floral print, a refreshing combination of flowers and leopard print or the dot print!
Tip: Maxi dress Night Blossom
See-through
What has been spotted a lot on Coachella are transparent tops or even dresses that show off your body! A bit too intense for you? Then go for a see-through lace top: Sexy but also very chic! The beautiful translucent top below is coming soon. At a festival it can be styled perfectly with a V-neck top with a lace edge (like our top True Love), a sexy bralette or just with your bra underneath!
Dresses and skirts
Dresses and skirts are always good in the summer and are super feminine. Like I said, it's a good idea to go for a maxi dress. In addition, the dresses with ruffles always work well and you will see a lot of girls in skirts with layers and nice prints. Combine our Leoheart or Mustheart skirts with tough boots and an IT shirt or with a romantic lace top.
Looking for cute dresses for your store? Find them here.
Jumpsuits
A jumpsuit is classy and super stylish, and is often seen at popular festivals. Go for a pastel-colored jumpsuit with a deep V-neck such as Jumpsuit Runway, or for a striking, colored jumpsuit with a trendy print such as jumpsuit Chain Flower, Monkey Jungle or Happy Stripe.
Cycling shorts - Neon or a snake print
Last year we already spotted the first influencers with this item. This year, the rest of the world is also expected to pick up this trend: the cycling shorts. We’ve designed super cute cycling shorts where two trends come together. Firstly, we have the cycling shorts in cool neon colors that are completely in fashion this summer. In addition, we have the cycling shorts in an IT-SNAKE print.
Combine for a quasi chic look with a matching crop top and an ON TREND oversized blazer. And with both looks, more is better! Combine them with many necklaces, many rings, many earrings and many bracelets. No, nothing is too crazy!
Shop the neon colored shorts here and the snake print ones here.
Accessories
Every outfit is only finished with accessories and certainly this season .. go BIG with your jewelry! This year, go for statement earrings or cheerful, colorful earrings and combine them with many layers of necklaces. Like I said, the more the better and nothing is too crazy.
A new festival trend is the stylish and practical glasses cord. These cords are no longer just for your granny, but are really trending! Wear them with your favorite sunglasses.
Also don't forget to wear a nice hair clip or beautiful silk scarf in your hair.
Yes, that’s right: a scarf in the hair is spotted on the catwalk and on Instagram and will be a trend this summer! I wrote about this trend in my previous blog: These are the hair accessories trends for summer 2019.
Festival bags
Another must-have is of course a festival bag! Go for natural material (such as one of our rattan Bali bags), a bucket bag or a waist bag. Where you never really wanted to be seen with a bum bag, this year we are opting massively for nice waist bags and belt bags. This way you will not be bothered by a bag that dangles while dancing and you have exactly the right size to store your phone and money! Practical and stylish!
Check our collection festival bags here!
Go for the cowboy look
What will also be spotted a lot at festivals is the "cowboy look": tough boots, stud belts and bags with fringes. With our bags Happy Beads and Kool Knots you can kill two birds with one stone because they are see-through and crocheted!
Belts to finish the look
Tough belts such as our Stud Me and Stylish Knot are also good for this cowboy look. Make sure you stock up on belts that are extra long, so that you can have the end dangled down trendy. Super cool on a nice dress with ruffles!
Another trend that you can no longer ignore on Instagram is the chain belt. The chain belt gives your outfit a cheerful, playful and summery finishing touch. Our layered chain belts have nice charms, such as coins, shells or stars.
The festival must-haves at a glance:
• The boho chic look
• Transparent tops
• Cycling shorts
• Maxi dresses
• Flower, panther and dot print
• Dresses with ruffles
• Layered skirts with nice prints
• Tough jumpsuits
• Neon colors
• Layered chains
• Glasses cords
• Silk scarves for the hair
• Waist bags, bali bags and crocheted bags
• The cowboy look
• Tough belts with studs
• Chain belts
Do you want to buy clothes, jewelry and accessories for the 2019 festival season? Then the best time is now! We recently introduced our own YEHWANG fashion label and we know for sure that there is something nice for every store. Take a look at the YEHWANG fashion collection here!
Let that festival season begin!
Love,
Saskia